The Development of a Marketing Tourism Model Toward Intention to Visit and Decision to Visit in Leading Tourism Object
Keywords:
Marketing Tourism, Intention to Visit, Decision to Visit
Abstract
The purpose of this study is to develop a model of marketing tourism at the leading tourism object in Bandung and Soppeng, Indonesia. This model will be linked to its influence with the intention to visit and the decision to visit. At the present time, Bandung and Soppeng strives to become one of the tourist destinations both in Indonesia and in the world. Improvement of facilities and infrastructure facilities is carried out by the government to provide comfort for tourists who are increasing in number to visit. Data is collected through questionnaires, interviews, observation and secondary data. Simple random sampling is used for distributing questionnaires to respondents. Respondents in this study were 100 tourists from city of Bandung, as well as 100 respondents who were tourists in Soppeng Regency. Data processing techniques use Structural Equation Modeling (SEM) to conduct analysis among several dependent and independent variables directly. The results of this study analyze the dimensions of each variable marketing tourism (economy, social, culture, information technology, environment), intention to visit (interest, searching information, preferences) and decision to visit (attitude, memory, perception, need). The dimensions of each variable showed the magnitude of the effect. Bandung a value of 6.62% for the construct of decision to visit, value is also found in intention to visit which is influenced by tourism marketing of 5.74%. Soppeng values for the decision to visit construct 7.33%, and value is also found in intention to visit which is influenced by tourism marketing of 7.09%. which means that the influence between significant constructs. The model developed in current study is expected to be applicable in terms of tourism development.
References
Aprilia, F. (2015). Effect of word of mouth on visiting interests and their impact on visiting decisions (Survey of visitors to the "Jawa Timur Park 2" tourist attraction in Batu city). Journal of Business Administration, 24(1), 1-6.
Baker, D. A., & Crompton, J. L. (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research, 27(3), 785-804.
doi: https://doi.org/10.1016/S0160-7383(99)00108-5
Carson, D., Gilmore, A., Ascençã o, M. P. , & Fawcett, L. (2004). Holistic tourist industry marketing: Significant deficiencies in relation to natural tourist sites. Journal of Marketing Theory and Practice, 12(4), 49-59.
doi:https://doi.org/10.1080/10696679.2004.11658532
Chang, T. C., Wu, S. F., Hsu, S. C., & Yang, C. C. (2017). A study of the tourism industry in East Taiwan. Journal of Advanced Research in Social Sciences and Humanities, 2(1), 61-66.
doi: https://doi.org/10.26500/jarssh-02-2017-0108
Chen, C.-F., & Tsai, D. (2007). How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28(4), 1115-1122.
doi: https://doi.org/10.1016/j.tourman.2006.07.007
Chin, W. W. (1998). The partial least squares approach to structural equation modeling. Modern Methods for Business Research, 295(2), 295-336.
Damanik. (2006). Ecotourism planning from theory to application. Yogyakarta, Indonesia: Andi Offset.
Dhar, R., & Kim, E. Y. (2007). Seeing the forest or the trees: Implications of construal level theory for consumer choice. Journal of Consumer Psychology, 17(2), 96-100.
doi:https://doi.org/10.1016/S1057-7408(07)70014-1
Evans, M. R., Fox, J. B., & Johnson, R. B. (1995). Identifying competitive strategies for successful tourism destination development. Journal of Hospitality & Leisure Marketing, 3(1), 37-45.
doi: https://doi.org/10.1300/J150v03n01_04
Hadžić, O. (2005). Cultural tourism (Unpublished master's thesis). Faculty of Science, Department of Geography, Tourism and Hotel Management, Novi Sad, Serbia.
Hair, J. F., Gabriel, M., & Patel, V. (2014). AMOS Covariance-Based Structural Equation Modeling (CB-SEM): Guidelines on its application as a marketing research tool. Brazilian Journal of Marketing, 13(2), 44-55.
doi: https://doi.org/10.5585/remark.v13i2.2718
Hollensen, S. (2010). Marketing management: A relationship approach. London, UK: Pearson Education.
Holloway, J. C., & Robinson, C. (1995). Marketing for tourism. Harlow, England: Longman.
Jalilvand, M. R., & Samiei, N. (2012). The impact of electronic word of mouth on a tourism destination choice: Testing the theory of planned behavior (TPB). Internet Research: Electronic Networking Applications and Policy, 22(5), 591-612. .
doi: https://doi.org/10.1108/10662241211271563
Jamrozy, U. (2007). Marketing of tourism: A paradigm shift toward sustainability. International Journal of Culture, Tourism and Hospitality Research, 1(2), 117-130.
doi:https://doi.org/10.1108/17506180710751669
Kaplanidou, K., & Vogt, C. (2007). Path analysis of sport event image influence on spectator's intentions to revisit the hosting destination. In North American Society for Sport Management Conference (p. 379-380). Florida, FL.
Keefe, L. M. (2004). What is the meaning of ‘marketing’? Marketing News, 38(15), 17-18.
Klemm, M. (1992). Sustainable tourism development: Languedoc—Roussillon thirty years on. Tourism Management, 13(2), 169-180.
doi: https://doi.org/10.1016/0261-5177(92)90059-G
Kosic, K., Lazic, L., & Stojanovic, V. (2010). Application of contemporary marketing destinations-Case study of Vojvodina. Tourism and Hospitality Research, 16(1), 427-436.
Mainolfi, G. (2018). To have is to be! Bandwagon effect, consumer ethnocentrism and intentions to buy foreign luxury products online. A surveyof Chinese consumers. In 2018 Global Marketing Conference at Tokyo (p. 623-623). Japan.
Meng, F., Tepanon, Y., & Uysal, M. (2008). Measuring tourist satisfaction by attribute and motivation: The case of a nature-based resort. Journal of Vacation Marketing, 14(1), 41-56.
Ng, S. I., Lee, J. A., & Soutar, G. N. (2007). Tourists’ intention to visit a country: The impact of cultural distance. Tourism Management, 28(6), 1497-1506.
doi: https://doi.org/10.1016/j.tourman.2006.11.005
Rebollo, H. P. M. (2018). A structural model of millennial tourist behavior towards tourism in Davao region. Journal of Advances in Humanities and Social Sciences, 4(1), 26-36.
doi: https://doi.org/10.20474/jahss-4.1.3
Riege, A. M., & Perry, C. (2000). National marketing strategies in international travel and tourism. European Journal of Marketing, 34(11),1290-1305.
doi: https://doi.org/10.1108/03090560010348452
Schifman, L., & Kanuk, L. (2007). Consumer behaviour. Upper Saddle River, NJ: Prentice Hall International.
Sharpley, R. (2002). Rural tourism and the challenge of tourism diversification: The case of Cyprus. Tourism Management, 23(3), 233-244.
doi: https://doi.org/10.1016/S0261-5177(01)00078-4
Silva, H., & Madushani, R. (2017). The impact of human resource competencies of front line employees on tourist arrivals of unclassified hotels in western province, Sri Lanka. Journal of Advanced Research in Social Sciences and Humanities, 2(1), 09-16
. doi:https://doi.org/10.26500/jarssh-02-2017-0102
Sinh, B. D., Nga, V. T., Linh, V. T. H., & Tuan, N. H. (2016). Stakeholder model application in tourism development in Cat Tien, Lam Dong. Journal of Advanced Research in Social Sciences and Humanities, 1(1), 73-95.
doi:https://doi.org/10.26500/jarssh-01-2016-0110
Smith, V. L., & Eadington, W. R. (1992). Tourism alternatives: Potentials and problems in the development of tourism. Philadelphia, Pennsylvania: University of Pennsylvania Press.
Soderlund, M., & Ohman, N. (2003). Behavioral intentions in satisfaction research revisited. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 16, 53-66.
Sugiyono. (2017). Quantitative, qualitative, and R&D research methods. Bandung, Indonesia: Afabeta..
Susanto, A., & Kotler, P. (2000). Marketing management in Indonesia. Jakarta, Indonesia: Salemba.
Thorsell, J., & Sigaty, T. (2001). Human use in World Heritage natural sites: A global inventory. Tourism Recreation Research, 26(1), 85-101.
doi:https://doi.org/10.1080/02508281.2001.11081181
Tribun-Timur. (2017). Sopeng: Travel. Retrieved from https://bit.ly/34r42qL
Tsiotsou, R. H., Ratten, V., & Tsiotsou, R. (2010). Future research directions in tourism marketing. Marketing Intelligence & Planning, 28(4),533-544.
doi:https://doi.org/10.1108/02634501011053702
Wen, H., Josiam, B. M., Spears, D. L., & Yang, Y. (2018). Influence of movies and television on chinese tourists perception toward international tourism destinations. Tourism Management Perspectives, 28, 211-219.
doi: https://doi.org/10.1016/j.tmp.2018
Williams, A. (2006). Tourism and hospitality marketing: Fantasy, feeling and fun. International Journal of Contemporary Hospitality Management, 18 (6), 482-495.
doi: https://doi.org/10.1108/09596110610681520
Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: A structural model. Tourism Management, 26(1), 45-56.
doi: https://doi.org/10.1016/j.tourman.2003.08.016
Baker, D. A., & Crompton, J. L. (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research, 27(3), 785-804.
doi: https://doi.org/10.1016/S0160-7383(99)00108-5
Carson, D., Gilmore, A., Ascençã o, M. P. , & Fawcett, L. (2004). Holistic tourist industry marketing: Significant deficiencies in relation to natural tourist sites. Journal of Marketing Theory and Practice, 12(4), 49-59.
doi:https://doi.org/10.1080/10696679.2004.11658532
Chang, T. C., Wu, S. F., Hsu, S. C., & Yang, C. C. (2017). A study of the tourism industry in East Taiwan. Journal of Advanced Research in Social Sciences and Humanities, 2(1), 61-66.
doi: https://doi.org/10.26500/jarssh-02-2017-0108
Chen, C.-F., & Tsai, D. (2007). How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28(4), 1115-1122.
doi: https://doi.org/10.1016/j.tourman.2006.07.007
Chin, W. W. (1998). The partial least squares approach to structural equation modeling. Modern Methods for Business Research, 295(2), 295-336.
Damanik. (2006). Ecotourism planning from theory to application. Yogyakarta, Indonesia: Andi Offset.
Dhar, R., & Kim, E. Y. (2007). Seeing the forest or the trees: Implications of construal level theory for consumer choice. Journal of Consumer Psychology, 17(2), 96-100.
doi:https://doi.org/10.1016/S1057-7408(07)70014-1
Evans, M. R., Fox, J. B., & Johnson, R. B. (1995). Identifying competitive strategies for successful tourism destination development. Journal of Hospitality & Leisure Marketing, 3(1), 37-45.
doi: https://doi.org/10.1300/J150v03n01_04
Hadžić, O. (2005). Cultural tourism (Unpublished master's thesis). Faculty of Science, Department of Geography, Tourism and Hotel Management, Novi Sad, Serbia.
Hair, J. F., Gabriel, M., & Patel, V. (2014). AMOS Covariance-Based Structural Equation Modeling (CB-SEM): Guidelines on its application as a marketing research tool. Brazilian Journal of Marketing, 13(2), 44-55.
doi: https://doi.org/10.5585/remark.v13i2.2718
Hollensen, S. (2010). Marketing management: A relationship approach. London, UK: Pearson Education.
Holloway, J. C., & Robinson, C. (1995). Marketing for tourism. Harlow, England: Longman.
Jalilvand, M. R., & Samiei, N. (2012). The impact of electronic word of mouth on a tourism destination choice: Testing the theory of planned behavior (TPB). Internet Research: Electronic Networking Applications and Policy, 22(5), 591-612. .
doi: https://doi.org/10.1108/10662241211271563
Jamrozy, U. (2007). Marketing of tourism: A paradigm shift toward sustainability. International Journal of Culture, Tourism and Hospitality Research, 1(2), 117-130.
doi:https://doi.org/10.1108/17506180710751669
Kaplanidou, K., & Vogt, C. (2007). Path analysis of sport event image influence on spectator's intentions to revisit the hosting destination. In North American Society for Sport Management Conference (p. 379-380). Florida, FL.
Keefe, L. M. (2004). What is the meaning of ‘marketing’? Marketing News, 38(15), 17-18.
Klemm, M. (1992). Sustainable tourism development: Languedoc—Roussillon thirty years on. Tourism Management, 13(2), 169-180.
doi: https://doi.org/10.1016/0261-5177(92)90059-G
Kosic, K., Lazic, L., & Stojanovic, V. (2010). Application of contemporary marketing destinations-Case study of Vojvodina. Tourism and Hospitality Research, 16(1), 427-436.
Mainolfi, G. (2018). To have is to be! Bandwagon effect, consumer ethnocentrism and intentions to buy foreign luxury products online. A surveyof Chinese consumers. In 2018 Global Marketing Conference at Tokyo (p. 623-623). Japan.
Meng, F., Tepanon, Y., & Uysal, M. (2008). Measuring tourist satisfaction by attribute and motivation: The case of a nature-based resort. Journal of Vacation Marketing, 14(1), 41-56.
Ng, S. I., Lee, J. A., & Soutar, G. N. (2007). Tourists’ intention to visit a country: The impact of cultural distance. Tourism Management, 28(6), 1497-1506.
doi: https://doi.org/10.1016/j.tourman.2006.11.005
Rebollo, H. P. M. (2018). A structural model of millennial tourist behavior towards tourism in Davao region. Journal of Advances in Humanities and Social Sciences, 4(1), 26-36.
doi: https://doi.org/10.20474/jahss-4.1.3
Riege, A. M., & Perry, C. (2000). National marketing strategies in international travel and tourism. European Journal of Marketing, 34(11),1290-1305.
doi: https://doi.org/10.1108/03090560010348452
Schifman, L., & Kanuk, L. (2007). Consumer behaviour. Upper Saddle River, NJ: Prentice Hall International.
Sharpley, R. (2002). Rural tourism and the challenge of tourism diversification: The case of Cyprus. Tourism Management, 23(3), 233-244.
doi: https://doi.org/10.1016/S0261-5177(01)00078-4
Silva, H., & Madushani, R. (2017). The impact of human resource competencies of front line employees on tourist arrivals of unclassified hotels in western province, Sri Lanka. Journal of Advanced Research in Social Sciences and Humanities, 2(1), 09-16
. doi:https://doi.org/10.26500/jarssh-02-2017-0102
Sinh, B. D., Nga, V. T., Linh, V. T. H., & Tuan, N. H. (2016). Stakeholder model application in tourism development in Cat Tien, Lam Dong. Journal of Advanced Research in Social Sciences and Humanities, 1(1), 73-95.
doi:https://doi.org/10.26500/jarssh-01-2016-0110
Smith, V. L., & Eadington, W. R. (1992). Tourism alternatives: Potentials and problems in the development of tourism. Philadelphia, Pennsylvania: University of Pennsylvania Press.
Soderlund, M., & Ohman, N. (2003). Behavioral intentions in satisfaction research revisited. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 16, 53-66.
Sugiyono. (2017). Quantitative, qualitative, and R&D research methods. Bandung, Indonesia: Afabeta..
Susanto, A., & Kotler, P. (2000). Marketing management in Indonesia. Jakarta, Indonesia: Salemba.
Thorsell, J., & Sigaty, T. (2001). Human use in World Heritage natural sites: A global inventory. Tourism Recreation Research, 26(1), 85-101.
doi:https://doi.org/10.1080/02508281.2001.11081181
Tribun-Timur. (2017). Sopeng: Travel. Retrieved from https://bit.ly/34r42qL
Tsiotsou, R. H., Ratten, V., & Tsiotsou, R. (2010). Future research directions in tourism marketing. Marketing Intelligence & Planning, 28(4),533-544.
doi:https://doi.org/10.1108/02634501011053702
Wen, H., Josiam, B. M., Spears, D. L., & Yang, Y. (2018). Influence of movies and television on chinese tourists perception toward international tourism destinations. Tourism Management Perspectives, 28, 211-219.
doi: https://doi.org/10.1016/j.tmp.2018
Williams, A. (2006). Tourism and hospitality marketing: Fantasy, feeling and fun. International Journal of Contemporary Hospitality Management, 18 (6), 482-495.
doi: https://doi.org/10.1108/09596110610681520
Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: A structural model. Tourism Management, 26(1), 45-56.
doi: https://doi.org/10.1016/j.tourman.2003.08.016
Published
2019-06-27
How to Cite
Mutia Tri Satya, Yuyus Yudistria, Muhammad Asdar, & Andi Abdul Razak Munir. (2019). The Development of a Marketing Tourism Model Toward Intention to Visit and Decision to Visit in Leading Tourism Object. Journal of Management Practices, Humanities and Social Sciences, 3(1), 12-18. Retrieved from https://global-jws.com/ojs/index.php/global-jws/article/view/18
Section
Articles
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
