Vol. 8 No. 2: JMPHSS

Articles

• Navigating Tomorrow's Banking Landscape: Exploring the Role of AI, Unraveling Issues and Confronting Challenges

  Gulfraz Naqvi, Muskan Afzaal, Malaika Shafeeq, Khair un-Nisa

  1-11

  • Abstract
  • PDF

• The Politics of Inversion: Carnivalesque Subversion in Nobody Killed Her

  Ayesha Hanif, Dr. Sadia Irshad, Dr. Maria Farooq Mann

  12-23

  • Abstract
  • PDF

• Interplay between Digital Marketing, Business Analytics and Innovation Capability: A Case of Greece SMEs

  Georgia Moschogianni

  24-37

  • Abstract
  • PDF

• A Revisit on the Servicescape (Physical and Social): Re-Conceptualization and Validation

  Muhammad Asghar Ali, Muhammad Ahmad-ur-Rehman, Mohammad Ali Haider Chauhan

  38-52

  • Abstract
  • PDF

• Negotiations Between the Center and the Margin: Hanif’s Red Birds as a Transcultural Contact Zone

  Muddassar Ali, Dr. Ali Usman Saleem

  53-61

  • Abstract
  • PDF