Vol. 8 No. 1: JMPHSS

Articles

• Determinants and Consequences of Perceived Risks among Foreign Medical Tourists in Pakistan: An Empirical Investigation

  Mehboob Ahmad, Adnan Ahmed Sheikh

  1-11

  • Abstract
  • PDF

• Customer’s Orientation, Show-rooming Behavior, and Sales Performance: Mediated Moderation Model of Taiwan's Services Industry

  Hung-Xin Li

  12-27

  • Abstract
  • PDF

• Entrepreneurship and Digital Innovation: Adoption of Artificial Intelligence (AI) in French Family Business Firms

  Adil ElMadhi, Malika Ait Nasser

  28-43

  • Abstract
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• Analysis of Teachers’ Classroom Behavior in Relation to their Demographic Characteristics at University Level

  Munwar Bagum, Waseem Sajjad, Bushra Naz

  44-57

  • Abstract
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• Online Brand Attachment, Experience, and Sales Promotion Leads to Purchase Intention: Moderating Role of Online Brand Trust

  Saqib Mehmood, Madiha Hamid

  58-74

  • Abstract
  • PDF