Exploring the Mediating Role of Market and Technological Turbulence in the Relationship between Corporate Social Responsibility and MSME Performance: The Moderating Influence of Environmental Volatility and Uncertainty

Abstract

Corporate social responsibility is important for business, although its concept is still unclear. Corporate social responsibility also contributes to MSME performance. This study investigates how perceived environmental volatility and environmental uncertainty influence the performance of MSMEs in terms of technological and market turbulence. However, a longitudinal survey was used, and data were collected from 305 MSMEs operating in various industries. The findings show a positive relationship between corporate social responsibility and MSME performance, which is mediated by technological and market turbulence. Also, perceived environmental volatility and uncertainty moderated among CSR and MSME performance. Therefore, this study offers future directions and theoretical and practical implications.