Onur Karaaslan and Umit Doğrul (2025) “Factors Affecting Impulse Buying Behavior of Female Consumers in the Cosmetics Sector: The Moderating Role of Product‑Category Familiarity”, Journal of Management Practices, Humanities and Social Sciences, 9(3), p. 175‑189. doi: 10.33152/jmphss-9.3.4.