Najjia Ejaz Chaudhry; Waseem Subhani; Muhammad Azeem Naz; Muhammad Umair Nazir; Muhammad Huzaifa Ameer. The Mediating Role of Interactivity Between Perceived Usefulness, Perceived Enjoyment and Intention to Use Augmented Reality Application for Shopping. J. manag. pract. humanit. soc. sci. 2023, 7 (6), 66-78. https://doi.org/10.33152/jmphss-7.6.6.