(1)
Shafiq Ur Rehman; Saima Hassan; Maooz Rafay; Aasim Munir Dad; Sajjad Nawaz Khan. Enhancing Marketing Strategy Effectiveness in Fintech: The Interplay of Big Data Analysis, Digital Engagement, and Market Adaptability. J. manag. pract. humanit. soc. sci. 2023, 7 (5), 48-59. https://doi.org/10.33152/jmphss-7.5.5.