Najjia Ejaz Chaudhry, Waseem Subhani, Muhammad Azeem Naz, Muhammad Umair Nazir and Muhammad Huzaifa Ameer 2023. Investigating Users’ Continuance Usage Intention Towards Mobile Apps with the Mediating effect of Customer-Brand Engagement. Journal of Management Practices, Humanities and Social Sciences. 7, 4 (Jul. 2023), 31-43. DOI:https://doi.org/10.33152/jmphss-7.4.4.