Ammar Hussain, Raza Saleem Khan and Naeem Ahmed Tahir 2023. Exploring the Factors Affecting the Online and Offline Impulse Buying Behaviour of the Millennium Generation. Journal of Management Practices, Humanities and Social Sciences. 7, 2 (Mar. 2023), 9-22. DOI:https://doi.org/10.33152/jmphss-7.2.2.