Huma Ijaz, Muhammad Ahmad and Sidra Abdul-Wahid 2024. Comparison of Web and App Advertisement with Brand Identification Impact on Purchase Intention: Study on Pakistan’s Personal Care Products Industry. Journal of Management Practices, Humanities and Social Sciences. 8, 3 (May 2024), 75-87. DOI:https://doi.org/10.33152/jmphss-8.3.7.