[1]
Shafiq Ur Rehman, Saima Hassan, Maooz Rafay, Aasim Munir Dad and Sajjad Nawaz Khan 2023. Enhancing Marketing Strategy Effectiveness in Fintech: The Interplay of Big Data Analysis, Digital Engagement, and Market Adaptability. Journal of Management Practices, Humanities and Social Sciences. 7, 5 (Sep. 2023), 48-59. DOI:https://doi.org/10.33152/jmphss-7.5.5.